Finding Brand Clarity
Life can get so busy, with a million distractions every day. These constant distractions can easily lead to a lack of clarity in our life, business and even relationships.
Each time I engage with a new client, my primary objective, despite their business or industry, solopreneur, author, minister or executive, is to help them find brand clarity.
What is Brand Clarity?
Brand clarity is the core values, feeling and purpose of your brand, whether it is your personal brand, business or organization. Once you are aware of your brand, your values, your purpose, your why… it is critical to make sure this is communicated throughout your brand consistently.
Why is Clarity Needed?
Confidence. I am convinced, that true clarity equals confidence. And when you have confidence, you also have courage. Just imagine where your business or career would be if you had ultimate confidence in yourself, your business and your brand. The things you would do, the people . you would approach and where you would network. How big would you dream? What would you go for? The words you would say to yourself. It would be the ultimate courage, right?
Storytelling. Brand clarity is also needed to to tell your story to your clients and customers. Storytelling is the foundation of branding. Have you ever heard someone tell a story and get lost in the details, miss the punchline or critical points to the story. You tune out, right? The story becomes less interesting and the storyteller loses credibility. You should know your story, connect your dots and tell it in a concise and interesting way.
Personality. You also need brand clarity because people buy from people. A buyer wants to fall in love with YOU. Your brand needs a personality and style. This comes out in your logo, your colors and even your content. But when you are not sure of who you are and your core values, then you may communicate several different messages and voices. You will talk too much, to too many people, in too many different ways. This creates confusion. When there is no clarity – people either do not buy or take longer to buy. Let the personality and style of your brand shine.
Time & Money. When you are clear in your branding (or any aspect of your life), you can easily make decisions. You know what to say “no” to and who to align with, which events to attend, where to invest your time and money.
Clarity is priceless. Take the time to find clarity with your brand, business, career, relationships and even your money. When you are clear, things change.
If you are struggling to find clarity, consider a session with me. Sometimes we are too close to our brand to see it clearly. Feel free to contact me for a session.